Carpet Fashion? Not bad!

FASHION - Home decor never looked so haute.

Home décor company Korhani has turned its decorative carpets into haute couture at Toronto's Fashion Week Monday this week. The manufacturer based in Toronto and creative director Kirsten Korhani repurposed its rugs for the runway, showing off Mongolian rug inspired capes, studded pants and regal looking gowns all using a rug as a central part of the design.

This is actually the third time the company has pulled this publicity stunt, but it is still eye-catching.

“We’re trying to evolve, make it better, make it more interesting,” says Kirsten Korhani. “We have to step it up every season.” Korhani says the new collection has a wider selection of garments with “more diversification” in style and construction.

In the past Korhani’s off-beat shows have raised the company’s profile, so it just proves fashion can also be good publicity. And since their designs keep improving and getting attention it proves people don't get bored of it either.

The shows have increased Korhani’s sales and revenue “by big numbers,” owner Moji Korhani said after the show this past Monday night and they are now planning to expand into the USA and Europe.

Fashion Photography: Guide for the Inept

Observe the fashion of photography...

EXAMPLE #1: THE BAD GIRL

EXAMPLE #2: A BLONDE IN A BIKINI

EXAMPLE #3: THE BROODING MISFIT

EXAMPLE #4: THE PLAIN JANE

EXAMPLE #5: THE ARTSY TYPE

Now you may be getting the point... photographers and models are chosen to convey specific stereotypical looks for different fashion products. The goal in the end product (advertising) is to get the viewer to identify with the woman in the photo and want to be more like that...

And then run out and buy jeans, jewelry or whatever they happen to be selling.

Often they will throw in a semi-shaved ruggedly good looking male model in a clear effort to say... "Buy this and you will get a handsome man!"

And it works very easily because people are basically stupid and fall for it even when they know they're being pitched advertising.

Who is Patrizia?

FASHION - I just really like the smart way they did this advertising campaign... keeps the focus on the clothes, not the model's face.